These steps come from Amazon’s guide to resetting Echo devices with a screen. Amazon gives two methods, both on the device itself: one with the buttons and one in the on-screen Settings. Amazon’s help pages give no way to reset an Echo Show from the Alexa app.

What This Problem Means

A factory reset takes the Show back to its factory settings, and you set it up again afterwards from the on-screen steps. Amazon lists an option that keeps smart home device connections only for the Echo Show (2nd Gen) and Echo Show 10. On other models you choose Reset. Because a reset means setting up again, try a restart first.

Common Symptoms

• A fault that a restart hasn’t fixed
• One of our Echo Show fix guides ends with a reset
• Setup or Wi-Fi keeps failing
• You no longer want the device (Amazon also says to deregister it)

Safe Checks You Can Try

1. Restart first

Unplug the power adapter, wait 15 seconds and plug it back in. If the screen is black or stuck on the Amazon logo, Amazon says to wait 3 minutes instead (Amazon’s screen guide; see our black screen guide).

2. Open Settings

On the Show, open Settings (on Alexa+, tap Menu > Settings; on the original Alexa, swipe down from the top of the screen and tap Settings; or say “Go to Settings”). Amazon notes that Settings menu items on the Echo Show 5 may differ from its guides.

3. Reset on the screen

Select Device Options > About this Device > Reset to Factory Defaults. On the Echo Show (2nd Gen) or Echo Show 10 you can choose Reset to Factory Defaults but retain Smart Home Device Connections; on other models choose Reset. Then follow the on-screen instructions to set up your device.

4. Or use the buttons

Press and hold the Microphones & Camera and Volume Down buttons together until you see the Amazon logo, about 15 seconds. When prompted, follow the on-screen instructions to set up your device. This starts the reset without the touchscreen.

5. Find the buttons on your model

On the Echo Show 8 (2025 release) and Echo Show 11, both buttons are on the side (Amazon’s Echo Show 8 (2025 release) setup guide). On the Echo Show 5 (3rd Gen) and Echo Show 8 (3rd Gen), the button is called Microphone and Camera, the volume buttons are on the back, and the back slider is the camera shutter (Amazon’s Echo Show 8 (3rd Gen) setup guide). Amazon gives the button method for screen devices in general and doesn’t confirm it model by model. The Echo Show 21 has a Microphones off button on top rather than a Microphones & Camera button, so use the on-screen method on that model.

6. Set it up again

After the reset the Show starts setup. Amazon’s steps are: select a device language, connect to your Wi-Fi network, log in to your Amazon account, then follow the on-screen steps (Amazon’s Echo Show setup guide). On the Echo Show 8 (2025 release) and Echo Show 11 you can scan the QR code on the screen to carry on in the Alexa app. Amazon says the device is ready when you see the home screen and clock.

7. Echo Spot and Echo Hub

The Echo Spot (2024 release) and Echo Hub have their own on-screen reset menus on Amazon’s pages, and both offer to keep smart home device connections. See our Echo Spot reset guide and Echo Hub reset guide.

When To Contact Support

If the problem is still there after these steps, Amazon’s Echo Show support page lists all of Amazon’s help topics for devices with a screen. Contact Amazon customer service if you still need help, and say which steps you have already tried, including the restart. Echo Show 21 owners can also start from Amazon’s Echo Show 21 support page.

Last resort: factory reset. If a reset doesn’t help, or you no longer want the device, Amazon says to deregister it. That is done on the Amazon website, not in the Alexa app: sign in, go to the Devices page of your Amazon account (amazon.co.uk/mydevices), select the Show and choose to deregister it (Amazon’s deregister guide). Amazon says deregistering erases all device settings.